Employment at 171 Cedar Arts Center
Marketing & Development Manager
171 Cedar Arts Center
171 Cedar Arts Center is a nonprofit community arts center that offers exceptional arts education, with programs in dance, visual arts, ceramics, ceramics, theater, music, culinary, and language arts; exhibits contemporary artists in its Houghton Gallery, and presents live performances.
171 Cedar Arts Center provides high quality arts experiences in a warm, inspiring, and welcoming atmosphere, and offers a unique work experience in its two historic buildings in the heart of downtown Corning, New York. Our small staff and our teaching faculty are creative, dedicated, and passionate about enriching the vibrancy of our community through culture and arts education.
171 Cedar Arts Center is an Equal Opportunity Employer that is committed to diversity, equity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, sexual orientation, gender identity, gender expression, age, protected veterans, genetic information, political views, or other legally protected characteristics.
JOB TITLE: Marketing & Development Manager
REPORTS TO: Executive Director
The Marketing & Development Manager is engaged in and responsible for the creation, development and successful execution of the strategic marketing plan, including sales and communications collateral, including social media, to meet and exceed designated revenue goals, build 171’s brand awareness, enhance patron engagement, and increase enrollment and attendance for classes, programs, and events. Collaborates with the Executive Director and 171’s Board of Directors to support the current Sustainability Capital Campaign. Organizes and leads all 171 Cedar Arts Center events, working with community partners, vendors, other 171 staff and the Board of Directors to ensure success of events.
We are seeking a team member who understands and reflects 171 Cedar Arts Center’s values of inclusive, caring, honest, responsive, and community-minded excellence. The Marketing & Development Manager is a highly motivated team player with excellent verbal and written communication skills, and graphic design skills. The ideal candidate will exhibit the ability to present a positive, welcoming and helpful attitude, works professionally and independently, can be an outward ambassador for 171 in the community and in the media, and demonstrates strong organizational, computer, and communication skills.
- Create, develop, coordinate, and implement publication, media materials, press releases, and all other types of communication assets for 171 Cedar Arts Center’s programming, exhibits, performances and events.
- Research, develop, and maintain third party promotional partnerships and relationships.
- Work with the Executive Director and Program Manager to strategize and research how best to market to and target potential audiences for classes/workshops, exhibits, events, performances, and events.
- Create and develop compelling on-going website and social media content to promote 171 activities, programs, and fundraising campaigns.
- Research other arts and culture communications campaigns to ensure that 171’s voice is being heard by a wide audience of differing ages, genders, ethnicities, etc.
- Write content for and produce all e-newsletters.
- Collaborate with Program Manager to efficiently share necessary programming information for all communications and promotional needs.
- Work closely with Executive Director to produce fundraising campaign print materials and acknowledgements.
- Create and publish annual report.
- Ensure that all marketing materials adhere to the image/brand of 171 Cedar Arts Center.
- Manage and help produce video materials and digital library content (171’s YouTube Channel)
- Collaborate with Program Manager and faculty members to produce performance and recital programs.
- Develop and adhere to the annual marketing budget.
- Performs other duties as necessary, as a member of the 171 Cedar Arts Center’s senior staff team.
- Establish and maintain effective working relationships with other staff members, faculty, students, 171 Members, exhibiting artists and performers, and community partners.
- 5 years previous experience in:
- Marketing and communications roles
- Developing and designing compelling marketing assets and sales tools
- Developing and implementing advertising campaign strategies
- Fundraising (capital campaign work is a plus)
- Excellent writing skills
- Ability to work under pressure in a fast-paced, energetic, and creative work environment and able to meet competing deadlines.
- Self-starter and able to handle multiple tasks concurrently.
- Experience in working with vendors and the media.
- Experience in working in non-profit arts environment preferred.
- High level of proficiency with Microsoft Office software, Adobe Suite, CRM system required.
- Bachelor of Arts or Sciences degree required.
While performing the essential functions of this job, the incumbent must be able to do the following: stand for extended periods; sit for extended periods; bend and reach for filing and other job-related functions; climb up and down stairs; bend, stoop, and lift to move and retrieve materials; pull, push, and lift; reach both above and below shoulder height. Specific visual abilities include close vision, color vision, depth perception, and the ability to adjust focus. Must be able to visually inspect work. Manual dexterity to operate computer and other office equipment required.
The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made.
The Marketing & Development Manager is expected to attend onsite and offsite meetings, recitals, 171 Cedar Arts Center events, fundraisers, performances, and visit offsite media locations (e.g., radio stations, TV). Occasional travel will be required for offsite professional development.
Please submit the your resume and a letter of interest to email@example.com. In person proposals will not be accepted.
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